Programming (coding) and marketing are two different aspects of any IT business or product. The team that normally words on programming does not know much about marketing and people in the marketing team find it very hard to be able to code well. I am a marketing manager and I’ve always tried to avoid learning to code. I can’t anymore.
When I first started working in digital marketing, most of the work that I used to do did not involve much of coding and all I had to learn was some basic HTML tags. I often felt handicapped when there was a need of custom analytics implementation or something else which I could not do because of the lack of skills. But there was always a developer to help me with the intended work and it did not seem much. The software or services that I used were simple enough that could do everything with the user interface. Life was good.
After working for a few more years, the type of clients I used to work with changed and with that changed the type of work I used to do. Excel became a close friend which could not have been avoided. I taught myself excel with Youtube videos and some courses online. But I was still lacking something. I used to take a lot of time to do simple things and there was never enough time to get things done. I found a way around it and started using excel addins. The excel world is full of excellent addins and for everything that I normally needed to do could be done easily with the help of an addin. I installed a few addins to make my workflow faster and avoided learning coding again.
At present, I have reached a stage whether addins are no longer doing everything that I need to do with excel and I feel very limited. My excel works pretty slow because of the extra addins I have installed and I sometimes feel frustrated. On a daily basis, I need to do a lot of things which can’t be done by an excel plugin. The time has come when I have to start my journey into world of coding and excel is a nice way to get started. It will introduce me to several concepts normally used in programming without me having to write several pages of code.
I just need to be able to write my own functions to get started into coding. I likes it.